Social Media at Pathways At Work

At Pathways at Work I worked on developing various forms of content for social media. Some of the content included promoting blogs, the blogs themselves, planning and executing themed weeks, weekly hashtags, and promoting webinars. Below are some examples.

#WellnessWednesday

With Pathways and Pathways at Work being a mental health services provider, wellness is a core component of the messaging. In an effort to expand social media reach on various platforms, we developed content centered around a weekly wellness concept. The content consisted of weekly short form videos formatted both for LinkedIn and Facebook as well as TikTok and Instagram Reels.

Blog Posts

During my time at Pathways at Work, we used social media to promote blog posts as they were released as a way to drive people to the website. We also promoted past blogs that maybe fit a certain theme. For example, September is Suicide Awareness month, in an attempt to raise awareness, we would re-share a past blog post about suicide prevention in the workplace. Here are a few links to blog posts that I edited and worked on.

Three Simple Tips to be a More Effective Manager

The role of Emotional Intelligence in Response to Traumatic Events in the Workplace

Responding to Critical Incidents in the Workplace

Below is the logo animation I put together as a stinger for our social videos.

Promoting Webinars and Other Content

Here are a few other pieces of social content I made.